Making digital marketing outcome oriented

  • We start by defining the role of digital in your integrated marketing strategy.

  • Agreeing on the business outcomes that digital must deliver.

  • Identifying primary and secondary digital marketing channels that will deliver the intended outcomes.

  • Planning channel-wise strategy that helps brand / firm extract the intended value.

  • Roll out planned activities across each channel basis channel strategy.

  • Continuously monitor and measure results viz desired outcomes.

  • Keep tweaking strategy and channel activities, each time coming closer to delivering business outcomes.

check Campaign Planning & Strategy.
check Conceiving Campaign Big Idea.
check Setting Campaign Goals & KPIs.
check Creating HERO, HUB and HYGIENE content.
check Campaign Flighting across Platforms.
check Campaign Optimization.
check Post Campaign Evaluation.

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