We start by defining the role of digital in your integrated marketing strategy.
Agreeing on the business outcomes that digital must deliver.
Identifying primary and secondary digital marketing channels that will deliver the intended outcomes.
Planning channel-wise strategy that helps brand / firm extract the intended value.
Roll out planned activities across each channel basis channel strategy.
Continuously monitor and measure results viz desired outcomes.
Keep tweaking strategy and channel activities, each time coming closer to delivering business outcomes.